A restaurant used to depend on its street. A cafe used to depend on regulars, office workers, passers-by, and the occasional review in a local paper. A good corner helped. A strong sign helped. A loyal neighbourhood helped even more. Those things still matter, but they no longer carry the whole business. Today, many customers decide where to eat before they leave the house. They choose lunch while scrolling in bed. They choose coffee during a train ride. They choose dinner after seeing a short video of a dish that looks too good to ignore. They order delivery because a…
Read More